diff --git a/hack/scripts/generate-rules-configmap.sh b/hack/scripts/generate-rules-configmap.sh
index 76ec64ca..96c5433f 100755
--- a/hack/scripts/generate-rules-configmap.sh
+++ b/hack/scripts/generate-rules-configmap.sh
@@ -6,7 +6,7 @@ kind: ConfigMap
 metadata:
   name: prometheus-k8s-rules
   labels:
-    role: prometheus-rulefiles
+    role: alert-rules
     prometheus: k8s
 data:
 EOF
diff --git a/manifests/prometheus/prometheus-k8s-rules.yaml b/manifests/prometheus/prometheus-k8s-rules.yaml
index 05368dc1..0e548cec 100644
--- a/manifests/prometheus/prometheus-k8s-rules.yaml
+++ b/manifests/prometheus/prometheus-k8s-rules.yaml
@@ -3,7 +3,7 @@ kind: ConfigMap
 metadata:
   name: prometheus-k8s-rules
   labels:
-    role: prometheus-rulefiles
+    role: alert-rules
     prometheus: k8s
 data:
   alertmanager.rules.yaml: |+
diff --git a/manifests/prometheus/prometheus-k8s.yaml b/manifests/prometheus/prometheus-k8s.yaml
index 6ce11e9f..8f243eb0 100644
--- a/manifests/prometheus/prometheus-k8s.yaml
+++ b/manifests/prometheus/prometheus-k8s.yaml
@@ -13,7 +13,7 @@ spec:
     - {key: k8s-app, operator: Exists}
   ruleSelector:
     matchLabels:
-      role: prometheus-rulefiles
+      role: alert-rules
       prometheus: k8s
   resources:
     requests: